PROJECTS

2021. 6. 10 

 

KARTS AT Lab’s Interactive Immersive Performance SCARECROW VRC Featured at UNESCO Headquarters Exhibition 'Korea: Cubically Imagined'

The Art & Technology Lab (AT Lab) of the Center for Convergent Arts at Korea National University of Arts (KARTS, President Bong-ryul Kim) will showcase its immersive performance SCARECROW VRC at the "Korea: Cubically Imagined" exhibition, held at UNESCO Headquarters in Paris from July 6 to 16.

Co-hosted by the Ministry of Culture, Sports and Tourism and the Secretariat of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, this exhibition marks the UN’s International Year of Creative Economy for Sustainable Development. It aims to share Korea’s vision for a post-pandemic future with audiences worldwide.

Originally created as an advanced research project by KARTS AT Lab, Scarecrow was invited to major international showcases, including the Sundance Film Festival and Kaohsiung Film Festival in 2020. Reimagined as SCARECROW VRC—Korea’s first metaverse interactive performance—the piece won Best Immersive Game at the Raindance Film Festival and the Digital Storytelling Innovation Award from Columbia University’s Digital Storytelling Lab (DSL), earning acclaim as a pioneering work tailored for the un-tact era.

Insights from the Creator

"This exhibition provides a wonderful opportunity for people around the world to experience a central theme of our times through immersive media on the metaverse: human connection and exchange. We will continue to present pioneering works that lead global trends in advanced convergent content."

— Seung-Mu Lee, Director of KARTS AT Lab & Professor at the School of Film, TV & Multimedia

Exhibition Highlights

Alongside SCARECROW VRC, the UNESCO exhibition features prominent Korean digital and cultural content, including:

• BTS: Extended Reality (XR) version of the "MAP OF THE SOUL ON:E" concert

• Parasite (Film): Immersive VR space experience recreating key locations from the Oscar-winning film

• National Museum of Korea: "The King's Procession with His People"

• d'strict: Digital media art pieces "Flower", "Wave", and "Beach"

• VIVE STUDIOS: "The Brave New World"

• Tacit Group: "Morse ㅋung ㅋung"

• Yiyun Kang: "Beyond the Scene"

About KARTS AT Lab

KARTS AT Lab is a creative research institute aiming to bridge technology, arts, industry, and education. Collaborating with leading global corporations, universities, and research teams, AT Lab conducts advanced research and creation across immersive media, healthcare technology, and AI-driven content.

Its productions, including Scarecrow and Rain Fruits, have consistently received invitations to premiere digital festivals such as Sundance, SXSW, Tribeca, and Cannes XR, while securing international distribution agreements with Iconic Engine (under Digital Domain). Having recently been selected as a lead institution for the Korea Creative Content Agency (KOCCA) Content One Campus and R&D Professional Training projects, AT Lab continues to accelerate its development of volumetric production, metaverse frameworks, and next-generation creative talent.